During the past few months, Hawker Spaces has been busier than ever, as both our South Yarra and Fitzroy locations have been transformed by each and every brand. From captivating product launches to immersive interactive showcases, these busy months have offered an unparalleled demonstration of brand activation at its best. From art exhibitions to free coffee, to the resurgence of a truly iconic brand, it has been a pleasure helping all of our clients connect with their customers and grow their brand awareness. Keep an eye out for our big announcement coming very soon.
Happen to grab a free coffee from a mysterious delicious new pop-up coffee shop? 7 Eleven ran a three-day activation from our Chapel St space, giving Melbourne a chance to try their new coffee blend. The innovative idea was not to tell anyone it was in fact a 7-Eleven coffee until they had tried it, giving customers the opportunity to try it without any preconceived ideas. Across the activation over 1900 coffees were given out and the result… The new blend is now well-loved across Melbourne.
We welcomed the Melbourne-based brand Mutimer to our Fitzroy store for one of the busiest weekends the Brunswick St space has ever seen. Jasper, the founder of Mutimer, launched the label in 2019 from his bedroom and now has thousands of adoring supporters. The queue out the front went the whole block and over 1000 eager customers entered the weekend-long activation. Using some of the digital screens as price lists and others with branded content allowed the Mutimer annual pop-up to run seamlessly.
Beauty entrepreneur Poppy King returned to Australia to launch her original matte lipstick formula at the South Yarra space. Her "Original Sin" lipstick and presence back on Chapel Street where her first lipsticks were first stocked were welcomed with much anticipation by long-time fans. The store looked amazing with tables set up for customers to try the new product and meet Poppy herself!
With state-of-the-art technology to get you the in-store analytics you're after then look no further than booking a space with Hawker Spaces. We offer site visits and will be on hand to ensure your action goes smoothly.
Whether you are ready to jump right into booking or would rather have a meeting to see our spaces we would be more than happy to chat through any questions you might have with a personal tour of the space. Get in touch today!