How to take your brand offline and make it count
You’ve got a great product and a growing brand. Maybe you’re killing it online. Maybe you're ready to make a move. And suddenly the idea of a pop-up starts to feel exciting - real people, real space, real buzz.
But where do you start?
At Hawker Spaces, we work with brands launching their very first pop-up every week, it's our bread and butter. Here's what we've learned about turning a great idea into an unforgettable activation.
Define your goal and choose the right location for your brand!
Start by thinking about what you want to achieve. Are you launching a new product, building brand awareness, or testing retail? Knowing your goal helps guide everything from your messaging to your timing. Then pick the Hawker location that fits your brand and audience. Whether it’s the creative energy and community vibe of Fitzroy, the premium foot traffic and fashion-forward crowd of South Yarra, or the scale and buzz of the Melbourne CBD, each space offers street frontage and high visibility to put your brand front and centre.
Make the most of our fully fitted-out spaces
Our locations come ready to go with curated furniture, digital screens, plug-and-play tech, and everything you need to create an immersive brand experience. Your job is to choose the right furniture and layout to best showcase your product and engage visitors. Think about how people will flow through your space and where you want them to pause, explore, and connect. Small details - like signage, interactive elements, or a photo-worthy moment - can turn your pop-up from a shop into an experience people remember and share.
Build the hype before opening and learn from every moment
Pop-up success starts long before the doors open. Use social media, email, and collaborations to create excitement and invite people in. Share teasers, behind-the-scenes looks, and countdowns to build anticipation. While you’re live, capture photos and videos to document the energy and reactions - this content is gold for future marketing and storytelling. After your activation, reflect on what worked and what you’d change next time. Every pop-up is a chance to learn more about your customers and grow your brand presence in the real world.
If you’re ready to bring your brand to life with a pop-up that’s easy to set up and built for impact, Hawker Spaces offers premium, fully fitted locations across Melbourne, ready when you are!